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MA Public Relations MA Public Relations University of Westminster

University of Westminster

Masters Degree , Public Relations

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Course Description

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media.

The course has close links to the London-based PR industry, and is one of a select few chosen by the UK’s professional PR bodies, the Public Relations Consultants Association (PRCA) and the Chartered Institute of PR (CIPR) for their University partnership initiatives. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR.

The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas. 

There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises. 

Course Content

The following modules are indicative of what you will study on this course. 

Core modules

  • Persuasion, Propaganda and Influence (theory module)
  • Public Relations Dissertation or Final Professional Project (students choose one of these two options)
  • Communications Planning and Management (practical module)
  • Media and Content Strategy
  • Public Relations in Society (theory module)

Optional modules

  • Strategic Planning for Advertising
  • Brand and Marketing Communications
  • Corporate Communications and Reputation Management
  • Fashion Promotion and PR

 

Entry Requirements

A minimum of an upper second class honours degree (2:1) or a lower second class honours degree (2:2) and substantial relevant work experience. Professional qualifications or substantial appropriate work experience may be acceptable. Applicants are required to submit an essay: a 300-word analysis of the external communication challenges facing an organisation that you know of and summarise how you would improve its communications.

If your first language is not English you should have an IELTS 7.0 with 6.5 in writing and speaking and 6.0 in reading and listening. 

Applicants are required to submit one academic reference.

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