MSc Digital Marketing  MSc Digital Marketing University of Southampton ../webroot/files/Institutions/cover_photo/1534147704University-of-Southampton.JPG

The digital marketing landscape is constantly evolving and presents marketers with both challenges and opportunities. Online advertising is now a significant channel, social media have captured a huge percentage of users? time spent online and video has now become a common element of the online media mix. This programme will introduce you to the latest developments in digital marketing, well grounded in current research and professional advances in this area. It is particularly innovative and relevant to the ongoing changes in ICT and Internet platform developments. Industry standard software will be demonstrated and used as part of the programme. This MSc reflects the needs of 21st Century students who are living and intend working in the digital economy and will provide you with a breadth of knowledge and skills in key digital marketing disciplines that are in great demand from employers. Core Modules Introduction to Marketing Strategic Marketing Intelligence Consumer Insight Strategic Marketing Decisions Data-driven Marketing Information Systems Strategy Digital Marketing Communications Design and Creativity Web Applications Web Analytics Key Personal Skills